SEARCH ENGINE MARKETING
1️⃣ Keyword Research & Targeting
SEM starts with precise keyword research. I analyze what your potential customers are searching for and select high-intent keywords that drive conversions, not just clicks. Targeting the right mix of broad, phrase, and exact match keywords ensures your ads reach the most valuable audience.
2️⃣ Campaign Creation & Ad Copywriting
A great SEM campaign is built on compelling ad copy. I design ads that capture attention, highlight your unique value, and include strong calls-to-action. Each ad is tailored to resonate with the target audience and aligned with the searcher’s intent, improving click-through rates and engagement.
3️⃣ Landing Page Optimization
Clicks are only valuable if they convert. That’s why SEM must be paired with optimized landing pages. I design or refine landing pages to ensure they are relevant, fast, mobile-friendly, and persuasive. By matching ad copy with the landing page content, I create a seamless experience that boosts conversions.
4️⃣ Bid Management & Budget Optimization
Effective SEM is about making the most of your budget. I carefully manage bids, ensuring your ads get the best possible placement without overspending. Whether through manual or automated bidding strategies, I maximize your ROI by focusing on keywords and campaigns that bring the highest value.
5️⃣ Ad Extensions & Enhancements
Ad extensions improve visibility and provide extra information directly in search results. From site links and call extensions to reviews and structured snippets, I use extensions to make your ads more engaging and increase click-through rates.
6️⃣ Performance Tracking & Analytics
Every SEM campaign is data-driven. I continuously monitor performance metrics such as impressions, clicks, cost per click (CPC), and conversions. Using this data, I refine strategies, test new approaches, and scale successful campaigns to ensure your business gets the best results.
7️⃣ Continuous Optimization
SEM isn’t a one-time setup — it’s an ongoing process. I run A/B tests on ad copy, keywords, and targeting to consistently improve performance. Regular optimizations ensure your ads stay competitive, cost-effective, and aligned with your business goals.